# RevAlign Partners — Revenue Operating System for B2B Companies

> RevAlign Partners builds Revenue Operating Systems that align sales, marketing, and data into one predictable growth engine for mid-market B2B companies ($50M–$200M revenue).

## What We Do

RevAlign Partners is a B2B revenue alignment consultancy. We don't run campaigns or generate leads. We build the infrastructure that makes marketing measurable, sales predictable, and leadership confident in every revenue decision.

## Core Methodology: The Revenue Operating System

Our Revenue Operating System is a three-layer framework that transforms disconnected GTM efforts into a single, compounding growth engine.

### Layer 1: Pipeline Foundation
Fix the infrastructure so you can see what's working. We audit and reconfigure your CRM, build unified tracking plans, and implement marketing attribution frameworks so leadership can see where revenue is really coming from.

**Deliverables:** Unified Tracking Plan, Marketing Attribution Framework, CRM Audit & Reconfiguration, Executive Reporting Dashboard.

### Layer 2: Demand Engine
Turn on predictable, qualified lead flow. With infrastructure in place, we build conversion-optimized landing pages, buying committee content strategy, multi-channel campaign architecture, and email nurture sequences tied directly to pipeline.

**Deliverables:** Conversion Infrastructure, Buying Committee Content Strategy, Multi-Channel Campaign Architecture, Email Nurture Sequences, Lead Scoring & Qualification Framework.

### Layer 3: Growth Engine (ABM Engine)
Systemize relationships into scalable assets. We build digital relationship programs, multi-touch ABM sequences, and target account strategies that turn individual rep efforts into repeatable, scalable systems.

**Deliverables:** Digital Relationship Programs, Multi-Touch ABM Sequences, Target Account List Strategy, Sales Enablement Playbooks, Referral & Expansion Frameworks, Relationship Scoring Models.

## The Revenue Alignment Audit

A two-week, fixed-fee diagnostic that finds where revenue is leaking and delivers a prioritized 90-day roadmap to fix it.

**What you receive:**
- Pipeline Health Scorecard (conversion rates, velocity, leakage identification)
- Marketing Attribution Gap Analysis (tracked vs. missing, source contribution)
- CRM Utilization Assessment (adoption rates, data quality, automation opportunities)
- 90-Day Growth Roadmap (prioritized initiatives, quick wins, implementation timeline)

## The Problem We Solve: B2B Revenue Leaks

Most B2B companies at $50M+ revenue experience systemic revenue leaks:
- 20–30% of qualified leads leak out of the pipeline before a rep touches them
- Sales cycles are 40% longer than necessary due to misalignment
- Win rates are 25% lower on complex, multi-stakeholder deals
- At $100M revenue, these leaks represent $3M–$10M in annual lost growth

## Who We Serve

- **Sales Leaders** facing pipeline unpredictability, untrusted CRM data, and reps spending 30% of time on admin instead of selling
- **Marketing Leaders** who can't prove ROI because attribution is broken and "unknown source" dominates the CRM
- **Founders & CEOs** investing millions in GTM without visibility into what's working, what's leaking, and what to fund next

## Industries

Mid-market B2B companies across SaaS, technology, manufacturing, professional services, and the nonprofit sector. Revenue typically $50M–$200M.

## Leadership

**Jill Canales — Brand & Revenue Strategist**
30+ years bridging brand, product, and digital strategy. Former SVP at 3form, where she scaled the company from $10M to $100M in revenue. Expert in brand positioning, go-to-market strategy, and marketing systems that empower sales teams.

**Henry Rosas-Curry — Revenue Systems Architect**
20+ years building revenue infrastructure that turns marketing investment into measurable business growth. Founder of Common Thread Digital. Specializes in aligning go-to-market execution with CRM architecture, data pipelines, and automation. $75M+ in new business generated across sectors.

## Why RevAlign Is Different From a Marketing Agency

| Typical Agency | RevAlign Partners |
|---|---|
| Runs campaigns for you | Builds your Revenue Operating System |
| Project-based, tactical | Ongoing strategic partnership |
| Reports on clicks and impressions | Reports on closed revenue and pipeline ROI |
| Generalist approach | Specialist in complex B2B sales |
| Junior account managers | Fractional C-level operators |
| "Trust us, it's working" | Here's the dashboard, see for yourself |

## Key Statistics

- Companies with aligned sales and marketing see 36% higher customer retention and 38% higher win rates
- Misalignment causes 40% longer sales cycles and up to 30% revenue leakage
- RevAlign clients typically increase lead-to-close conversion by 25–31%

## Contact

- Website: https://www.revalignpartners.com
- Email: hrcurry@revalignpartners.com
- LinkedIn: https://www.linkedin.com/company/revalign-partners

## Pages

- Home: https://www.revalignpartners.com/
- Revenue Alignment Audit: https://www.revalignpartners.com/audit
- For Sales Leaders: https://www.revalignpartners.com/sales-leaders
- For Marketing Leaders: https://www.revalignpartners.com/marketing-leaders
- For Founders & CEOs: https://www.revalignpartners.com/founders-ceos